What Is Vuli?

What Is Vuli?

August 20, 2018 441 Comments

Sex sells.

Right?

Except…it kind of doesn’t.

Despite the adult industry bringing in billions of revenue yearly, the people behind the scenes of porn creating the content rarely feel as if they are truly apart of such an otherwise apparently booming industry. Rates for performing and producing content are continuously slashed while simultaneously adult DVD sales continue to dwindle (frankly, I’m a little confused as to how they even sell at all anymore). The primary way any one successfully distributes porn anymore is via the internet, usually through “paywall” sites that implore the user to sign up for expensive monthly subscriptions just to get access to one single niche of content or a network of content. There is almost no site that allows the user to access a myriad of high quality, full length content from multiple different studios and performers, with ease, all in one place.

So we made one.

But wait, what am I even talking about? Porn is FREE! Hell, I’m sure many people aren’t aware you can actually BUY porn…because it’s so obviously free! Just load up your favorite “tube site” as the industry likes to refer to them, and boom, you have instant access to as much free porn as your bodily fluids can handle. For most, it’s plenty. Ten seconds of masturbatory relief and you’re back to Netflix or Instagram. But for some, there is something missing, and they can’t quite put their finger on what it might be.

For example, meet Chad. Chad likes porn. Chad is a little more selective about what he likes so he rarely clicks on any of the most popular or trending content on the home page. His favorite stars are Kissa Sins and Riley Reid. He likes intense encounters, thinks anal is weird, occasionally gets off on foot play but won’t admit it, has a thing for fishnets and sometimes tries to find content with a little bit more plot or substance to help get him excited. So Chad goes to a tube site and enters “riley reid hardcore fishnets”. A dozen scenes come up, and Chad feels elated. He uses that search term for a few weeks until he finds himself running out of content and the tube site isn’t showing him anything new or relevant to his search terms – it’s just the same results every time. So he starts looking for “kissa sins fishnets” and again is excited for the new crop of scenes he hasn’t seen before. Rinse and repeat. Eventually, Chad discovers it’s kind of difficult to find some porn to get off on that he hasn’t already seen, and searching for content becomes somewhat of a chore, taking more and more time to search for content he likes. Chad ends up developing an interesting system whereby he visits multiple tube sites, and searches for 10-20 scenes he thinks he might like and opens them all up in new tabs all at once. While searching for all this content, he clicks out of dozens of ads showcasing teen girls he’s not sure are actually legal as well as trying to avert his eyes from awkward, flashy penis enlargement banners. Then he gets down to it, and if a scene isn’t up to par he closes out and starts the next one. This is the porn reality of many men out there.

Now meet Raya. Raya is an artsy film major type with an eye for aesthetics and while she’s deeply sexual she isn’t really sure what she likes and doesn’t know what search terms to use. Whenever she does try to pull up porn on her web browser, she’s put off by the overt and abrasive design style most porn websites (even paywall ones) retain and often times the production quality of content she finds for free is a little low end for her tastes. She wants beautiful, glamourous and intense porn with an intriguing storyline that allows her to explore a multitude of sexual fantasies. There is lots of porn like this, but it’s often harder to find on free sites.

So here we have two very different people but whom clearly want more out of their porn viewing experiences.

At Vuli, we’ve created a platform for anyone who has ever felt even a little frustrated by experiences such as the above. We’ve created something that caters equally well to the tastes of men as well as women. We’ve spent an inordinate amount of time on design aesthetics and aimed to create a user experience that feels new and tantalizing as well as familiar and easy to use. Most of us utilize streaming platforms like Netflix, Hulu, iTunes, and Amazon Prime on a regular basis. We made Vuli to attempt to stand alongside these giants in how well we organize and deliver content as well as how we get to know our users and learn their specific tastes and personalize the platform to every individual. We aim to create an environment that makes users feel safe and unashamed of exploring their sexuality, however “out there” they may feel their tastes are. To do this, we have a strong system of ethics – we won’t sell any content that caters to pedophiles or those with otherwise obscene, abusive and potentially harmful tastes. We won’t sell content that clearly depicts a minor, even if the actress or actor is of age. Over time we’d like to incentivize producers to pay performers higher rates as well as to keep shooting women under the age of 21 to a minimum (we just think it’s largely problematic, with young girls starting at the age of 18 who go on to be very happy and successful being the exception and not the rule).

So, how will we sell the content? I think we can all agree that a Netflix-style subscription model would be ideal, but there are dozens of reasons why it won’t work for a platform like this at this time (I’ll write a whole other post about that). So at first, you can buy scenes individually, or you can buy a series (think buying a TV show on Amazon Prime). The content will be added to the library and you’ll be able to view it any time from your computer or phone at first and eventually various other devices used for streaming. We are aware of other payment methods used in adult, such as paying for packages of minutes or selling HD downloads or rentals, but we’d like to keep it simple. One price, one scene, forever yours.



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